Understanding User Needs
I start by uncovering the real problem mapping user pain points against business goals before jumping to solutions.
Product designer / Delhi, India
View workTurning ideas into thoughtful digital products, systems, and experiences that feel simple, useful, and engaging.
I have 4 years 3 months into design, still learning something new most weeks
Made the switch into design in 2022 through 10k Designers
I have built products from 0 to 1 at fast-moving startups
When I'm not designing, I'm usually poking around Figma plugins,
testing new AI tools, or overthinking a micro-interaction that nobody will notice but me
Half my research happens by just watching people struggle with apps in real life,
it's a habit at this point, not just a job requirement
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I start by uncovering the real problem mapping user pain points against business goals before jumping to solutions.
I pin down exactly who I'm designing for, so every decision after this has a clear person behind it.
After Identifying, I talk to real users, test assumptions, and let evidence not opinions guide the direction.
Once the direction feels right, flows and low-fidelity wireframes give it shape.
I stress-test the direction with users, then move into high-fidelity designs once I know it holds up.
I gather feedback early and often, refining the design until it actually works in the real world.